Let's say you just bought a piece of used auto transport equipment; heck, maybe you even plunked down a fat down payment on a new Boydstun or Cottrell trailer.
You're pulling a load of cars in California and your fuel is at 1/4. The sign at the fuel stop says that diesel is three dollars and something. At five miles per gallon average, your fuel cost is better than .60 per mile if you buy fuel here.
Maybe you're thinking about adding a California fuel surcharge, but you're worried it's so cutthroat that somebody won't, and then you'll lose business.
At a certain point, though, it might make sense. If somebody wants to steal the business, maybe there comes a time when you should let them. If they can't provide the level of service your customer expects, there's a good chance you'll get the business back.
Something to think about.